So much for white Trump supporting suburbians who burned their Nikes.
CBS News reports:
The heat Nike has taken over its controversial advertising campaign featuring former NFL start Colin Kaepernick seems to have had another effect: burnishing the iconic brand's appeal to investors.Like I said when the Kaepernick-Nike controversy first emerged:
Nike shares have surged 36 percent on the year, making the company the top performer on the Dow's index of 30 blue-chip stocks. The run-up includes a nearly 5 percent increase since Nike's Labor Day announcement that Kaepernick would be featured in its campaign, adding nearly $6 billion to the company's market value.
The stock continues to hover near an all-time high, which it reached in mid-September only weeks after some Nike customers publicly burned their shoes to express their displeasure at the new ad...
For Nike, the boost eases concerns about the decision to link its brand to the controversial Kaepernick, who in 2016 started kneeling during the national anthem before games to protest racial injustice.
Nike knows its consumer base, which skews younger, said Art Hogan, chief market strategist at B. Riley RBR. "I don't think they just randomly decided to put this ad out, thinking, 'Let's commit political-correctness suicide'."
Nike understands its market all too well. It is the unthinking masses who justifiably feel oppressed. And Nike's message to them is essentially: "We understand. Fight the man and just do it in any way possible. And do it in our athletic shoes." The campaign is aimed at, among others, real thugs and pretend thugs.
Nike is simply an opportunistic organization that knows how to profit off of the damaged human beings created by government regulation.
The idea that a white suburbanite Trump-supporter burning his Nikes is going to damage sales for Nike is absurd. The country has turned victimhood crazy and Nike, with its cash register, is going along for the ride.
Robert Wenzel is Editor & Publisher of