Saturday, May 28, 2016

Bookings at Trump Hotels Are Crashing

So says Priceonomics:
[W]e analyzed hotel data from Hipmunk, a Priceonomics customer and travel search engine. Focusing on Trump Hotels’ most-booked locations, we compared bookings this year to the previous year (before Trump attracted national political attention).

The results? Bookings at Trump Hotels are down big time: they have decreased 59% compared to the same period last year on Hipmunk. It seems that customers willing to spend $500 a night on a Trump Hotel room may not be fans of Trump the political candidate.

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While overall Hipmunk hotel bookings have been on the rise year-over-year, that has not been the case with bookings of Trump Hotels....
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Prior to his political rise, Trump Hotels were quite popular, garnering 1.7% of all bookings on Hipmunk in the major cities where Trump Hotels are located.

But in the past three months, Trump Hotels have been much less popular. Bookings are down 59% versus the the same three month period in the prior year [to just 0.7% of all bookings].

2 comments:

  1. This supports my theory that today, having strong, condemnatory political opinions, such as Trump's "build a wall" closed border trope or really any suggestion to cut the gov't gravy train in any way for anyone one iota will tend to have a deleterious effect on that person's business dealings, particularly the more closely that person is identified with a business concern. Most people, if not downright dependent on the government for their daily bread, are thoroughly conditioned mentally to see everything the gov't does as necessary and beneficent. It is quite simple for people to retaliate against a person that threatens their gov't bread or conditioning by not patronizing their business concern. This, in addition to crony deals and regulatory capture, form the three legs that help explain why, with a few exceptions (maybe Chik-fil-A?), businesses, particularly big businesses, never challenge gov't power, control, social policy or the dominant collectivist ideology generally. Such challenges risk profits.

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  2. How did similar hotels perform in the same time period?

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