[W]e analyzed hotel data from Hipmunk, a Priceonomics customer and travel search engine. Focusing on Trump Hotels’ most-booked locations, we compared bookings this year to the previous year (before Trump attracted national political attention).
The results? Bookings at Trump Hotels are down big time: they have decreased 59% compared to the same period last year on Hipmunk. It seems that customers willing to spend $500 a night on a Trump Hotel room may not be fans of Trump the political candidate.
While overall Hipmunk hotel bookings have been on the rise year-over-year, that has not been the case with bookings of Trump Hotels....
Prior to his political rise, Trump Hotels were quite popular, garnering 1.7% of all bookings on Hipmunk in the major cities where Trump Hotels are located.
But in the past three months, Trump Hotels have been much less popular. Bookings are down 59% versus the the same three month period in the prior year [to just 0.7% of all bookings].
Saturday, May 28, 2016
Bookings at Trump Hotels Are Crashing
So says Priceonomics:
at 5:08 PM