Yelp Launches: 'Business Accused of Racist Behavior Alert'

 Yelp has just gone off the charts when it comes to social justice warrior madness.

On Thursday, the firm announced that they "will now place a distinct Consumer Alert on business pages to caution people about businesses that may be associated with overtly racist actions."

From the statement:

Yelp’s User Operations team already places alerts on business pages when we notice an unusual uptick in reviews that are based on what someone may have seen in the news or on social media, rather than on a first-hand experience with the business. Now, when a business gains public attention for reports of racist conduct, such as using racist language or symbols, Yelp will place a new Business Accused of Racist Behavior Alert on their Yelp page to inform users, along with a link to a news article where they can learn more about the incident.

But notice the "such as" so it will apparently include other unidentified "racist conduct" also. That sounds like a fun game.

 But there is more, it goes beyond the shaky guidelines above and it appears they have figured out a way to throw the guidelines away in certain situations:

 If someone associated with a business is accused of, or the target of, racist behavior, we will place a Public Attention Alert on the business page to warn consumers that the business may be receiving an influx of reviews as a result of increased attention. For businesses accused of overtly racist actions, where we can link to a news article, we will escalate our warning with the Business Accused of Racist Behavior Alert. 

 Then there is this:

 Many local businesses want to create a more inclusive environment for employees and customers alike, but they often don’t have the resources that larger companies do to access training materials, educate employees, and develop language to share with their customers and employees. That’s why Yelp and Open to All® have partnered to bring local businesses a new toolkit that allows them to take the next step in creating an inclusive community. The toolkit includes a 60-minute unlearning bias training video for employees, outreach language for customers and employees, social media assets, and more. With more than half a million businesses indicating themselves as Open to All on their Yelp business page, Open to All has created resources for small and medium-sized businesses to uplevel their diversity and inclusion practices.

Does Yelp really think there is any significant amount of racism that exists in the consumer business world? I, mean, are businesses really, to any degree at all, refusing customers based on race? And if so, so what? I have discussed this here: About My Racist Friends, My Homophobic Friends and My Own Prejudices.

This Yelp action is nothing but a continuation of a Maoist style cultural revolution shaped for the American palate.

Such attempts at regimentation of behavior are extremely dangerous. We are seeing how lefty censorship of social media is attempting to eliminate all voices other than the lefty approved voices. Now Yelp wants to bring this into the consumer business world. 

-RW