Monday, September 14, 2020

Trump Campaign Appears Seriously Short On Cash

President Donald Trump’s campaign is scaling back its television advertising spending and in some cases abandoning it altogether for now in key states, facing a cash crunch brought on by huge investments in staff and operations, reports Bloomberg.

Trump’s re-election campaign vowed last month to saturate voters early with ads in battleground states where voters cast large numbers of ballots before Election Day. But with 50 days until the election, the campaign is canceling ads in states he’ll need to win, notes Bloomberg.

Between Aug. 10 and Sept. 7, Biden spent $97.7 million on broadcast and cable ads, while Trump spent $21.6 million, according to ad-tracking firm Advertising Analytics.

In Wisconsin, Biden spent $9.2 million to Trump’s $1.5 million; in Florida, Biden spent $23.2 million to Trump’s $6.4 million; in Arizona, Biden spent $10 million compared to $1.4 million by Trump, and in North Carolina, Biden spent $11.5 million to Trump’s $3.7 million.

And just a week ago, a seasoned political operative emailed me and said:

The President will be short of cash in the vital final weeks.

Super-PAC fundraising is over $800 M for Biden and only $200M for Trump.

This is a problem for the President.

1 comment:

  1. And Trump just posted this today. Hmmm..