Tuesday, May 29, 2018

Preview of the Starbucks' Racial Bias Video

By Robert Wenzel

Today is "racial bias" training day at Starbucks.

I have always thought of Starbucks founder Howard Schultz as a social con man but now he is going over the top.

He calls the size of his coffees, short, tall, grande, and venti, instead of small, medium, large and extra large.

He calls his employees "partners," but he is worth $2.8 billion. His "partners" don't seem to be worth as much.

And now the social scam artist is going to pretend that somehow he is going  to change the views of his "partners" on "hidden racial bias"  as though this was some kind of serious problem at Starbucks because a store manager called the police on two black guys who refused to leave a Philadelphia Starbucks even though they hadn't ordered anything, apparently mistaking the Starbucks for a government-run public library and having attitude about it.

There is no racist alive that is going to be flipped by the training as reflected in the video below. This is a venti-size scam.


But again, most employees at Starbucks, and pretty much everywhere in America wait on customers and serve them regardless of race, religion or any other distinguishing characteristics.

There is no problem.

Employees get "The customer is always right." The phrase was popularized in the late 1800s by  Harry Gordon Selfridge, John Wanamaker and Marshall Field, remarkably before the birth of Howard Schultz.

Schultz has a talent for selling overpriced coffee but it is a joke to think this guy knows anything about race relations.

He lives in Seattle, which is a pretty white part of the country. It is only 7.9% black, but Schultz has managed to find a section of the city to live in that has an even lower black population. He lives in an area known as Madison Park, where of its 1,538 residents only 80 are black.

But his part of this exclusive area is even more exclusive. It is a gated community of nine houses. Schultz paid $21.7 million for his. Do you want to venture a guess as to how many of the other eight homeowners in his double-exclusive area are black?  And will he allow us to use the bathrooms at his house if we happen to be in the area?

Robert Wenzel is Editor & Publisher of  EconomicPolicyJournal.com and Target Liberty. He also writes EPJ Daily Alert and is author of The Fed Flunks: My Speech at the New York Federal Reserve Ban .and most recently Foundations of Private Property Society Theory: Anarchism for the Civilized Person Follow him on twitter:@wenzeleconomics and on LinkedIn. His youtube series is here: Robert Wenzel Talks Economics. The Robert Wenzel podcast is on  iphone and stitcher.


  1. What I would like to know is why there are no Starbucks in depressed ghetto minority areas of the country? Why is Starbucks such 'da rasis' corporation? Maybe some of my critics here could use their private capital to open a franchise at their expense in a ghetto city like Detroit, Birmingham, Baltimore, Camden and such and let me know how it goes.

    Schultz is like any other libtard or libertardian; they won't move into an area with a high concentration of black people. But oh do they love to virtue signal.

  2. I don't particularly care what agony Starbucks wants to put its employees through in the name of PR, but this video is a nice summation of the fecklessness of US (and, I'm guessing, European) society today. This non-issue pales in comparison with all the evils of the US government, such as foreign aggression and the "War on Drugs." If Starbucks wanted to really take a stand in the name of humanity, why doesn't it announce that it's going to refuse service to any politicians, members of the military, or police? (OK, I can fantasize.)

    1. I found this, so my fantasy isn't as crazy as I thought.


  3. Great, this is what we need more of: gratuitous virtue signalling by billionaires. FWIW I stopped patronizing Starbucks a year ago.