You won’t find Roland Barthes on the Sunday morning roundtables dissecting the presidential race. Barthes is a French philosopher who died in 1980. But his work may hold the key to understanding Trump’s popularity and his staying power.
Barthes is best known for his work in semiotics, the study of signs and symbols. But he wasn’t limited to lengthy, esoteric treatises. Rather, Barthes published much of his work in short, accessible pieces breaking down elements of popular culture. The New York Times described Barthes as the godfather of the TV recap.
His most famous essay, published in his 1957 book Mythologies, focuses on professional wrestling. Could an essay about professional wrestling hold the key to understanding Trump’s appeal? It’s worth noting that, before he was a presidential candidate, Trump was an active participant in the WWE. In 2013, Trump was inducted into the WWE Hall of Fame.