Trump Phase 2: Roll Out Ivanka and Melania

From WaPo:

Trump laid out for the first time in detail the elements of what will be the second chapter of his 2016 bid, signaling an evolution toward a somewhat more traditional campaign. Trump is preparing his first television ads with a media firm that is new to politics. Melania, his wife, and Ivanka, his daughter, are planning public appearances highlighting women’s health issues to help close Trump’s empathy gap with female voters.

Trump is also publishing a book and planning to roll out policies on reforming the Department of Veterans Affairs and on trade and China’s currency manipulations. And he is deepening his political organization far beyond the early states, with top advisers vowing that his fight for the nomination will go all the way to the floor of the Republican National Convention.