Koch Brothers Spending Massive Amounts of Money to Track Hundreds of Millions of Voters

Politico reports:

The Koch brothers and their allies are pumping tens of millions of dollars into a data company that’s developing detailed, state-of-the-art profiles of 250 million Americans, giving the brothers’ political operation all the earmarks of a national party...

The Koch network also has developed in-house expertise in polling, message-testing, fact-checking, advertising, media buying, dial groups and donor maintenance. Add mastery of election law, a corporate-minded aggressiveness and years of patient experimentation — plus seemingly limitless cash — and the Koch operation actually exceeds the RNC’s data operation in many important respects.

“The Koch operations are the most important nonparty political players in the U.S. today, and no one else is even close,” said a top Republican who has been involved in the last eight presidential campaigns. 

The least-known vehicle for the Kochs is a for-profit company known as i360, started by a former adviser to John McCain’s presidential campaign after McCain lost to Barack Obama in 2008. Subsequently, it merged with a Koch-funded data nonprofit. The Koch-affiliated Freedom Partners, formed in late 2011, eventually became an investor, officials confirmed to POLITICO.

Spending more than $50 million in cash over the past four years, i360 links voter information with consumer data purchased from credit bureaus and other vendors. Information from social networks is blended in, along with any interaction the voter may have had with affiliated campaigns and advocacy groups. Then come estimated income, recent addresses, how often a person has voted, and even the brand of car they drive. Another i360 service slices and dices information about TV viewing to help campaigns target ads more precisely and cost efficiently...

Michael Palmer, a Florida native who started i360 after being chief technology officer of Sen. John McCain’s 2008 presidential campaign, said i360 has been able to develop superior campaign tools precisely because it isn’t beholden to the political calendar. With a steady stream of money comes the ability to think about the long term, he said.

“Right now, we’re talking about and building things that you won’t see in 2016, because it’s not going to be ready until 2018,” Palmer said.