Propagandists Want to Rebrand 'Climate Change' For Greater Shock Value: 'Climate Collapse'

Climate change alarmists are pushing for a change in vocabulary to scare people into taking global warming more seriously, starting with terms like “global meltdown,”“climate collapse,”  and "scorched earth," reports Breitbart.

Writing for AdAge, Aaron Hall argues that in order to get people to “take action” against climate change, “rebranding” is crucial, since people have gotten too used to the idea that climate is changing and need to be shocked into the notion that the world as we know it is ending.

As per usual with the shady Left, truth will not be an obstacle.

Hall and his marketing team came up with was a series of much more frightening labels to stick on the first con, climate change, in the hope of jolting people into meaningful engagement.

The terms “Global Meltdown” or “Global Melting,” for instance, deliver a more negative image than mere “Global Warming,” he contends. “The names signal that ice caps are melting, but also create a more visceral image in the mind — that real feeling of ‘melting’ when it’s too hot outside. A meltdown is a disastrous event that draws from the ultimate terror of a nuclear meltdown, an apt metaphor for global destruction.”

“Climate Collapse” and “Climate Chaos,” on the other hand, “instill a clear message or even a direct call to action,” Hall notes, adding that “there’s nothing neutral about collapse or chaos.”

“Sometimes a brand name needs to be hyperbolic to truly capture hearts and minds. If we don’t take massive action now, Earth will be uninhabitable — an irreversible barren wasteland,” he insists. “‘Scorched Earth’ paints the direst picture of what’s to come and what we must avoid and is likely the edgiest brand name from our exploration.”

Hall’s contention is that it does not matter if what is said is true as long as it elicits the necessary response, notes Breitbart. The thinking is similar to that of the Extinction Rebellion (XR) movement.

Spokespersons for XR have acknowledged that their claims that billions of people are going to die from climate change have no basis whatsoever in scientific fact but they believe the lies are necessary to provoke the kind of response that is needed to cut back on greenhouse gas emissions.

-RW