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Sunday, December 23, 2018

Kaepernick Boosts Nike’s 2Q Sales After Controversial Ads

So much for white Trump supporting suburbians who burned their Nikes min protest of the Colin Kaepernick campaign.

Shares of Nike soared 7.2 percent, to close at $72.37 Friday on the heels of a better-than-expected earnings report released Thursday, even with a generally crashing stock market.


Sales rose 10 percent in Nike’s fiscal second quarter ended Nov. 30, despite calls to boycott the company after its controversial decision to feature former San Francisco 49er Colin Kaepernick in its “Just Do It” campaign.

 Like I said when the Kaepernick-Nike controversy first emerged:
Nike understands its market all too well. It is the unthinking masses who justifiably feel oppressed. And Nike's message to them is essentially: "We understand. Fight the man and just do it in any way possible. And do it in our athletic shoes." The campaign is aimed at, among others, real thugs and pretend thugs.
Nike is simply an opportunistic organization that knows how to profit off of the damaged human beings created by government regulation.
The idea that a white suburbanite Trump-supporter burning his Nikes is going to damage sales for Nike is absurd. The country has turned victimhood crazy and Nike, with its cash register, is going along for the ride

.-RW 

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