Thursday, October 5, 2017
Google May Soon Bundle Information Like a Cable Television Company
Google has unveiled measures to help publishers sell more digital subscriptions, after concluding that advertising is not enough to sustain news operations, writes the Financial Times.
Richard Gingras, Google’s vice-president of news, said the changes would
improve the “sometimes painful process” of buying or renewing a digital subscription, adding that “advertising alone can no longer pay for high-quality journalism”.
The company has been in discussions with News Corp, the New York Times and the Financial Times.
I blame the wacko ad-blocking movement, like Target Liberty, The New York Times and the Financial Times run unobtrusive ads, yet many block them as somehow a problem.
This results in a real problem for online digital news providers: lower revenues. No one is going to provide this service for free. Thus, the coming paid for news channels.
at 5:30 AM