Gawker.com, a site that pioneered the knowing, irreverent tone that has come to define web journalism, will switch from covering New York and the media world, as it has done since its founding in 2003, to focus on politics.
The change, which is part of a broad reorganization of the site’s parent company, Gawker Media, was announced in a memo to the staff on Tuesday.
The site, wrote Gawker’s founder, Nick Denton, “will ride the circus of the 2016 campaign cycle, seizing the opportunity to reorient its editorial scope on political news, commentary and satire.”
Politics, writ large, “has provided the scene for some of Gawker’s most recognized editorial scoops,” he said, citing reporting on Mayor Rob Ford of Toronto smoking crack cocaine, and the power of Fox News.
“Is there any doubt,” he wrote, “that the 2016 U.S. presidential election campaign, a contest between reality-defying fabulists and the last representatives of two exhausted political dynasties will provide rich new opportunities for sensation and satire?”